You can see a listing of all of the available e-mail tokens in the documentation below:
https://hotcakescommerce...3-E-Mail-Template-Tokens In short, you can't display the download link in an e-mail easily, unless you choose to override the e-mail task in your own custom order workflow task. Documentation on custom workflows is below:
https://hotcakescommerce...Order-Workflow-Solution- Then, you'd implement something like this, but inject the download link:
https://hotcakescommerce...stomers-Programmatically In closing, I'd like to say that we'd suggest against this approach since you lose the huge opportunity of additional branding, upsell/resell, value proposition, privacy/security, and analytics that you get by simply redirecting the customer back to your website to view and click on the download link. In general, it's always a best practice to keep sending your customers and prospective customers to your website for everything that you can.
Edited by user
2018-06-29T15:43:00Z
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Reason: added privacy and security