The E-Commerce Column

Hotcakes Commerce and DNN Social Bring Integrated User Communities that Drive Sales, Lower Support Costs, while Increasing Brand Awareness.

Hotcakes Commerce is partnering with DotNetNuke at the Internet Retailer Conference & Exhibition in Chicago to showcase their new e-commerce platform.  Hotcakes Commerce and DotNetNuke will be sharing booth #145-147 at IRCE. There will be live demos of Hotcakes Commerce and DNN Social as well as time for Q&A regarding both products. The conference runs from June 4th-7th.  

Hotcakes Commerce new e-commerce platform gives businesses the opportunity to customize their online store using the DotNetNuke Content Management System. With designers and developers in mind, Hotcakes created a platform that will allow full customization in both the e-commerce sites look and behavior.

DNN Social gives customers the opportunity to use their voice within the e-commerce platform rather than visiting third party social sites in order to start a conversation about the business or product. Thriving user communities can help reduce support costs to businesses while increasing customer engagement and sales. 

A socially integrated platform gives customers the opportunity to ask questions about products, post a review of the product, and join events in their area. A business can benefit from this social experience by rewarding behavior with social badges or discounts to engage customers and encourage return shopping. 

Visit our website to learn more about the platform or watch the webinar.

For more information about DNN Social, please visit


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Will StrohlWill Strohl

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