The E-Commerce Column

Get your E-Commerce Site Social With Hotcakes & DNN.

There is no getting around the fact that social media has changed the way we interact. We are more connected with more people than we have ever been before. Creating social connections has become such a part of our everyday lives that it is not surprising that this social world is now moving into the brands we love and the products we buy.

Online shoppers are now spending a large amount of their shopping time doing research on products they wish to purchase.  This research can include reading reviews, blog posts, watching video tutorials, and price comparison shopping.  With 63% of online shoppers saying they are more likely to purchase from a site if it has product rating and reviews, it’s time for all e-commerce sites to start thinking social.


When Ryan Morgan, Founder of Hotcakes Commerce set out to build an e-commerce platform he knew the importance of social integration from the start.  Building social communities within your e-commerce site increases sales, brand awareness, and keeps the conversation within your site and control. 


Join Ryan Morgan tomorrow, Wednesday, May 29, 2013, 9:00 – 10:00 am PDT (12:00-1:00 pm EDT; 5:00 – 6:00 pm GMT) as he shows you how you can build a community around your products. Learning the benefits of consumer reviews, rewarding contributors, and using customers to promote your products are only a few of the topics that will be covered as well as an overview of Hotcakes Commerce, which provides an enterprise-level solution for e-commerce with DotNetNuke. After this webinar you will wonder how you ever planned to have an e-commerce site without Hotcakes Commerce paired with DNN Social. 


See you then.

Sign Up for the webinar Here. 

About the Author

Will StrohlWill Strohl

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